A new Premier League-branded trivia video appears to contain a previously unannounced kit design in its background, eagle-eyed viewers noted on Tuesday.
The video, published on the Premier League’s official channels, features players testing their football history knowledge. At the 2:14 mark, a monitor partially obscured in the background of the set displays what appears to be a new Arsenal home shirt, featuring a subtle tonal pattern and a slightly altered crest placement that differs from the current 2025-26 kit.T1, Premier League official
A similar detail is visible at the 3:52 mark, where a Chelsea training top with a previously unseen sponsor logo is draped over a chair in the far background. The logo’s colour scheme and dimensions match the profile of a reported new sleeve partner for the 2026-27 season, though it is not fully legible in the standard-definition feed.T1, Premier League official
The discoveries were first circulated on social media by kit-focused accounts, with the clips then amplified by broader football fan communities. Neither Arsenal nor Chelsea have commented on the potential leaks. The Premier League’s production team has not confirmed whether the placement was intentional or an oversight.
The incident echoes similar commercial “Easter eggs” spotted in club-produced content in recent seasons, where new kits or partnership branding have been subtly introduced ahead of formal launches. Clubs and governing bodies increasingly use their own media output as a soft-launch channel, though accidental reveals remain common.
The Premier League’s official merchandise store lists no new Arsenal or Chelsea kit releases for the coming weeks. The next scheduled kit drop is for Manchester City’s away shirt, set for 15 July.
Fans will have to wait for official confirmation. The clubs’ respective commercial teams are expected to address the sightings in due course, though no formal announcements have been scheduled.
